Project Brief
In this project we’ve migrating the site SendBlaster.com from CMS Drupal to WordPress. The site contains over 500 posts, including articles and pages, in many different languages. Each page contains different elements between images, buttons, links, tables and different styles. The most delicate and important work was to keep the same address as permalinks. Moreover the new site changes from http to https.
Visual A
Visual B
Design Samples
Skills Needed
Projecting the best method to proceed is essential. We have prepared a shared Excel file for each language, where in one column is the indexed URLs and other the new URLs have been inserted. We have created each page respecting the old permalinks and every attribute of the contents.
Initial Concept Planning
After a careful analysis of the indexed pages, of the site positioning on search engines, of the quantity of pages and artcles, of the languages, we opted for a list of two columns with old and new permalinks on the side.
Drafts & Revisions
Following the excel files we started to load the pages and the articles, respecting each permalink, each image, including resolutions, texts, links and recreating every HTML element with the new CMS
Final Phase
Testing of all the pages and links, with control over all the routes, flanking the old site with the new one and visiting page by page. Replacement of temporary links with new ones.
Strong Brands
SendBlaster is a great name for software in the field of creating, sending, managing email marketing. With SendBlaster you can create effective emails, Build your permission-based list, Analyze the results of your mailing and sending mass emails. It was a real pleasure to collaborate with such an important project.
Excellent Results
As hypothesized the site managed not to lose results on the SEO side, the CMS engine is now more modern, lean and secure, thanks to the passage of the https protocol. Over time we are certain that additional huge benefits will come both from Google and Bing, both from users who can enjoy a more updated technology and a greater user experience.